Hara - Return to Earth

Project Brief: Campaign for Hara’s new color Earth

Location - Point Addis, Surf Coast

Collaborating on this project exemplifies the power of a stellar team. My role was to capture the video for this campaign while working closely with Zoee, the choreographer whom elevated the motion throughout the scenes and directed the twenty women featured in the video.

The beach setting, with its natural brown tones, perfectly complemented the color scheme and organic focus, mirroring the natural products used by Hara. The day was a lot of fun and what started out as many strangers to one another turned into a big family shortly after.

Throughout the video creation process, I aimed for a cinematic experience from start to finish, ensuring audience engagement. Introducing a voiceover was the final touch, completing the narrative. We were thrilled to launch the campaign and bring to life Allie's vision as the founder of the project.

Founder: Allie Cameron

Choreographer: Zoee Marsh

Photographer: Ethan Wright

Voice Over: Eleanor